the brief… not.

So we [my art director and I] were invited to “come up with ideas” for a new pitch. But when we were given the brief, we were given a set of “helpful ideas” to guide us. We’ve come up with 4 different sets of ideas since then and they kept getting killed.

Now, the entire team is huddled in a lounge and at the killing of our last and final idea, we’re jumping on to the original set of “helpful ideas”. It seems that was meant to be the direction all along. I dont think they wanted us to come up with any ideas at all, just develop the “helpful set”.

We have 3 hours to deadline. We’re huddled in our favourite brainstorming lounge and all the macs are fired up. It’s going to be a looong 2 and a half hours. I love this game! I wish we had realized that when they said “come up with some ideas if you can..” what they actually meant was “dudes, we have a direction you guys shd just develop but because we dont want you to feel like you have no creative input whatsoever, humour yourselves and come up with some ideas we will just kill later. Goodluck…”

And the best part is… we WILL get it done.. and in time. That’s how good we are!
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