Emotion vs Logic vs Data.

Gradually becoming a big fan of Behavioural Economics and understanding why people/consumers do what they do, how to nudge them along a certain path and create environments that stimulate and “aid” decisions in your favour. Just found 3 dope presentations by the guys over at the Huntingdynasty that simply tickle me:

<div style=”width:425px” id=”__ss_3267941″> <strong style=”display:block;margin:12px 0 4px”>How do you create sustainable behaviour? Part I</strong>

<div style=”padding:5px 0 12px”> View more presentations from The Hunting Dynasty </div> </div>

<div style=”width:425px” id=”__ss_3267943″> <strong style=”display:block;margin:12px 0 4px”>How do you create sustainable behaviour? Part II</strong>

<div style=”padding:5px 0 12px”> View more presentations from The Hunting Dynasty </div> </div>

<div style=”width:425px” id=”__ss_3267942″> <strong style=”display:block;margin:12px 0 4px”>How do you create sustainable behaviour? Part III</strong>

<div style=”padding:5px 0 12px”> View more presentations from The Hunting Dynasty </div> </div>

Check out the Hunting Dynasty here: http://www.thehuntingdynasty.com/2010/04/who-will-be-the-ford-of-the-21st-century/

or on Twitter: @huntingdynasty

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s