Apple doesn’t care.

The iPhone5 is out, and everyone has an opinion. Even you. Many have taken royal pisses at it. But hate it or love it, it sure got your attention. Probably still does – and that’s all it really needs. 

Regardless of the taunting, most notably from Samsung and Nokia (or some really huge fans of theirs) who released ads that stack up specs and attempt to portray theirs as the better phone, it seems the guys at Apple cant be bothered. And for good reason.

There’s a theory in marketing: if a challenger brand, can get the market leading brand to notice it enough to feel the need to retaliate or defend itself, then the audience will consider the challenger brand as the market leader’s equal. (i may have just made that theory up, but go with it…)

Apple doesn’t need to prove anything to anyone. Maybe in the 80s they did, but not now. And surely not to you and your list of specs. These guys don’t do consumer research, remember? They simply decide what we need – like hawkers in Lagos – and it turns out they’re getting better at it.  Proof? The pre-orders are being made and come the 21st, the lines shall form. Profits will be made. 

So, now i wonder: what if we decided as individuals to not need to prove anything to anyone? What if we just plowed on, totally confident in ourselves and abilities? What if we chose to completely disregard anyone who brought pettiness or (fill in the gaps here) to our lives?

What if we all just decided to.. how do i put this eloquently… f***k the haters? It seems once again Apple is showing us the way. 

Siri, how do i f**k the haters?

 

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