What makes us share?

Played around with this little time waster this morning. Burst out loud so many times during the process. Such a fulfilling experience. And the next thing i did: a tweet, 3 screen shots on IG, and at least 6 Whatsapp forwards. It felt almost unconscious. But that’s the value of an experience. You want (sometimes crave) to share it. I myself got it from Whatsapp.

Funny thing is, i talk a lot about how we need to create shareable experiences. No brought to you bys, no brand sale. Just positive sentiment. Felt good to experience that again. This time with a homegrown example.

Hope it catches fire.


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