Got this off Timothy McSweeney’s Internet Tendency. Just a snippet. Whether you’re in advertising or not, it’s pure hilarity.
Thanks so much for the latest round of work. Really coming together. Few points of feedback:
1 – Really liking the whole light thing but not totally sure about the naming system. “Day” and “night” are OK but we feel like there’s more we can do here. Thoughts? Definitely need to nail this down ASAP.
2 – Re: the “sky”… not really feeling the color here. Would like something that pops more. Please send additional options.
3 – Appreciate the work on the sea and ground, but right now there’s way too much sea. The ground is getting lost in it. In general, sea does not resonate well with our users. Was talking with the team and the idea of having no sea at all came up. Thoughts?
4 – Noticed you’ve covered the ground in vegetation bearing seeds according to their kind and trees bearing fruit according to their kind. Is this intentional? Please advise.
5 – Right now we’re only seeing two great lights in the sky… a greater one for day and a lesser one for night? Thinking that maybe we weren’t clear in the original briefing. Definitely need more than just two great lights. Need to make this a memorable, high-value experience for our users. Please revisit slides thirteen and fourteen in the deck. Shout with questions.
6 – Seas teeming with life is fine, but again, we need to reduce the sea. This is a showstopper for us.
7 – Are the winged birds final, or placeholder? Some kind of weird stuff going on with those. Just want to get some clarification before giving more feedback.
Read the rest of it here.