Sheep in sheep’s clothing. 

Native advertising is effective because it feels like content. It’s been described as a wolf in sheep’s clothing. 

Here’s the thing. Good content works because it (sheds the pretentiousness and deliberateness of advertising and) is valuable, watchable, readable, enjoyable and shareable. 

Should all advertising not feel like content? The good kind?

Instead of hiding wolves in sheep’s clothes, maybe we just need more sheep that stand out. 

Advertisements

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