Last time i was at Cannes, i went into a session about maintaining client relationships. This CD from Turkey spoke of her [what many of us in the audience considered a tad bit unhealthy] glorious client relationship, where she and the client had bonded so well and become such good friends that she ended up becoming the client’s maid of honour. Must’ve been a lonely client.
There was more groaning than applause.
I don’t know about all that.
I’ve been in heavy arguments with clients. Because sometimes you want to kill them and they want to stamp on your grave. I remember a story one of my friends told me about a client making a change to a production script AFTER the ad had been shot and the CD slamming the phone with an FU for good measure. Still cracks me up.
I’ve had a case where the client wanted to [after a month of planning and approvals] change the date of the production shoot, the night before the shoot. We shot the next day. They were not amused. But the ads were great, so advantage Bloom.
I swear there was a blog in the late 00s called the Client is a C**t.com [Use your imagination]. Not to be outdone, another one sprung up called the Agency is a… exactly. [I cant find those sites anywhere now though. So i may have a wild imagination cuz i promise i read posts!!]
But recently.. i’ve had two clients say i love you, quite literally, with no alcohol involved; and another one say i hate you… presumably for bringing them ideas that were too difficult to pick just one from… so i guess that’s good too. It all balances out in the end.
Dysfunction. it works.